The corporate fleet at Canada’s biggest grocer goes electric

Whether it’s a senior executive or a relief pharmacist, Loblaw Companies is transitioning their corporate drivers of over 1200 vehicles to zero-emissions within the next 6 years. Learn how they are doing this with new mobility advisors Arc by Element through smarter pilots and strategic changes, such as tweaks to the vehicle selection tools and recruiting executive sponsors as internal influencers.


  • James Carter, Principal Consultant at Vision Mobility (Moderator)
  • Rebecca Moorey, Senior Manager for Fleet and National HR Programs at Loblaw Companies Ltd
  • Avninder Buttar, SVP & Head of Electrification at Element Fleet Management

This fireside chat was recorded at the EV & Charging Expo on May 1, 2024, at the Enercare Centre in Toronto.