8. Be a brand differentiator

Taking steps towards implementing electric vehicles allows a business to concretely show how much it cares about the environment. Take Ikea Canada, for example: Ikea recently began using five-tonne electric trucks for last-mile deliveries in Montreal, Toronto and Vancouver.

Ikea’s electric fleet not only helps curb emissions, achieving 20 per cent of its zero emission delivery target, but the trucks emblazoned with phrases like “100% Electric” are rolling billboards for Ikea’s sustainability goals and commitment to an electric future. Earlier this year, the company expanded its electric truck fleet.

Image shows a Videotron-brand electric van
Quebec telecommunications provider Videotron had 101 Ford E-Transit electric vans in its fleet at the end of 2023. Photo: Videotron